Resources Library by ANA

Reincarnating TAM panelists to understand channel surfing

This paper records a continuation in a series of studies launched to appreciate TAM ratings in a holistic manner. Pure quantitative or qualitative studies often stop short of giving the user a complete understanding of viewing behavior, especially...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Akash Chawla, L. V. Krishnan, Sharan Sharma, Trevor Sharot

Companies: TAM Media Research, Nielsen

June 23, 2005

Sampling in Asia

The term Asia is used here in a restricted sense to include the countries from India to the Pacific, bounded in the north by China, South Korea and Japan and in the south by Indonesia. This region contains approximately 2.7 billion people, about a...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Trevor Sharot

September 1, 1998

Media measurement in a megacity

Jakarta has experienced huge gains in urban and economic development over the last ten years. The megacity now houses a substantial and affluent middle class with lifestyles in line with those of the Asian tigers. Their reading habits and value to...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: Philip Rich, Trevor Sharot

Company: Nielsen

November 1, 1996

A bull in a China shop

The economy in China is growing at an unprecedented rate. It is forecast that its GDP will overtake the USA by the year 2030. While agricultural output is threatened by mass migration to the cities, the industrial, retail and financial sectors are...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Kate Shanahan, Trevor Sharot

Company: Nielsen

September 1, 1995

Rating the ratings

Peoplemeter panels have been the principal tool for measuring TV audience behaviour for about ten years now, yet there is no universal agreement on the right way of running such a panel. Although bodies such as EAAA and EBU have started to explore...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Trevor Sharot

May 1, 1994